Euro 2016 - The turn of the underdog?
British pubs are set to cash in after all home nations progressed into the final 16 of the Euro 2016 championships.
The tournament has been lucrative for watering holes across the country so far, with the England v Wales game seeing afternoon takings in pubs across the UK rise by an average of 163 per cent.
Transactions during England’s opening match against Russia were 16 per cent higher than on an average Saturday night in English towns and cities, while the afternoon kick-off between Wales and Slovakia saw Welsh pubs boost takings by 13 per cent. Meanwhile in Northern Ireland, pubs were 31 per cent busier than normal during the evening match against Ukraine.
Dave Hobday Managing director of Worldpay said: “With all three British teams through to the knockout stage, pubs and bars are shaping up to be the undisputed winners of this year’s competition.
“The enormous boost in business shows that if bar staff in Bolton and landlords up and down the country are ready to manage the masses, they can truly benefit from big sporting occasions and events. We are all hoping for a strong showing from the Home Nations in this year’s competition, but it will be the pubs cheering British success if our teams make it through to the quarter finals.”
