Labour has started selling a ‘Sparkle with Starmer’ T-shirt in its official shop after Sir Keir’s keynote speech was disrupted in Liverpool.
Starmer saw his address momentarily paused after a heckler made his way onto stage shouting “true democracy is citizen led” and throwing glitter over the Labour leader.
Sir Keir, who has repeatedly highlighted how he has shifted the party since Jeremy Corbyn’s leadership, said “protest or power, this is why we changed our party”.
After removing his jacket he said “If he thinks that bothers me, he doesn’t know me”, before beginning his speech with glitter on the shoulders of his white shirt.
Sir Keir used his speech to praise the spirit of the British people despite the “Tory project to kick the hope out of this country”.
He set his sights on a “decade of national renewal” under Labour, suggesting he wants at least two terms in power.
In a nod to New Labour, Sir Keir said the country had “13 years of ‘things can only get better’ versus 13 years of ‘things have only got worse’”.
“This is what we have to fight: the Tory project to kick the hope out of this country. Drain the reservoirs of our belief.”
A new T-shirt has also been put on sale on the Labour Party website.
The limited-edition item is advertised in front of a sparkling background with the letters made to glow atop of a white background.
Related: Starmer promises to get tough with Labour MPs if they block his plans for new homes