‘Beans on Weetabix’ becomes an international incident as embassies get involved

Weetabix Heinz Beans Unusual food pairings

British and US embassies have been forced to step in after a controversial food pairing took social media by storm.

Weetabix shared pictures on Twitter of Heinz baked beans slathered over two of its cereal biscuits. The tweet has since been shared and liked thousands of times.

The caption read: “Why should bread have all the fun, when there’s Weetabix? Serving up @HeinzUK Beanz on bix for breakfast with a twist. #ItHasToBeHeinz #HaveYouHadYourWeetabix”.

Yorkshire Tea, Amazon, Youtube, Warburtons, Lidl and Google were among the major companies sharing their surprise at the food pairing in the replies to the viral tweet.

The US Embassy tweeted that the pairing was not the US-UK “collaboration we were hoping for”.

While the US Embassy later followed up with a reply which referenced the viral Handforth Parish council Zoom call.

We have picked out the best of the responses below:

Jack Peat

Jack is a business and economics journalist and the founder of The London Economic (TLE). He has contributed articles to VICE, Huffington Post and Independent and is a published author. Jack read History at the University of Wales, Bangor and has a Masters in Journalism from the University of Newcastle-upon-Tyne.