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Jeez, no wonder Rishi Sunak is running scared of a General Election. The PM has so far failed to rescue to Tories from their self-inflicted woes, and looking at these numbers, it would appear that the Conservative Party is in more trouble than previously thought.
The Survation poll, commissioned by Unherd, features answers from more than 20,000 respondents. It questioned the readership of eight flagship newspapers in the UK, ranging from the left-leaning Guardian and Mirror, to the traditionally right-leaning Express and Daily Mail.
Incredibly, a majority of readers for seven of those eight titles now plan to vote LABOUR at the next election, all by a rather comfortable margin, too. Perhaps unsurprisingly, the Daily Mail’s audience is the only one which has a majority behind the Tories – albeit, a slim one.
Despite the Daily Express’ thinly-veiled support for the right-wing government – and fervent cheerleading of Brexit – around 40% of its readership are willing to back Labour next year, as opposed to the 31% who are sticking by the Tories.
Incredibly, the most pro-Labour paper after The Guardian and The Mirror is The Sun. The Murdoch-owned tabloid is often maligned by Labour supporters, but almost 50% of those surveyed say they will be backing Keir Starmer at the next election.
The Times also has a similar number of those committing to the official opposition. Meanwhile, broadsheet press audiences are also swinging towards a change in government, with Labour-leaning Financial Times and The Telegraph readers outnumbering Tory counterparts.
This data spits in the face of claims Mr. Sunak made at the Conservative Party Conference this week, arguing that nobody in the UK wants a General Election. Unfortunately for him, a petition to force through an immediate vote has gained 200,000 signatures over the past few days.
