Trendy Shoreditch hotel opens up bedroom that resembles a womb to combat “first night effect”
Designers have dreamed up the ultimate boutique getaway to help guests quite literally sleep like a baby on their travels – a bedroom that resembles a WOMB.
Experts spent nine months meticulously developing the state-of-the-art apartments which feature a ‘Woom’ bedroom with a cocoon-like bed, inspired by the safety and snugness of the womb.
With muted lighting, soft pink walls and high-tech mattresses, each ‘Woom’ bedroom within The Zed Rooms has been designed to encourage positivity, relaxation and REM-rich sleep – the type of slumber which promotes learning and creates dreams.
Engineered for optimum slumber away from home, the innovative apartments are a collaboration between sleep technology company, Simba and design-led serviced apartments Cuckooz, and are available to book in London’s Tech City, Shoreditch.
Resident sleep psychologist at Simba, Hope Bastine, said: “If you’ve ever noticed that you don’t sleep as well in a hotel, you’re not alone.
“Scientists recognised the ‘first night effect’ over a decade ago, where one half of the brain unconsciously acts as a ‘night watchman’ staying more alert when in unfamiliar surroundings.
“With this in mind, tapping into the emotional and physical, no stone has been left unturned trying to soothe the effects of this in the design architecture of our new cutting-edge sleep retreat.”
During the last weeks of pregnancy, a baby increases its consumption of REM sleep, hitting a lifetime high of twelve hours a day in the final week before birth.
There will be no other moment during a person’s life when they will get such a huge volume of REM sleep.
Radiating the security and snugness of the womb, the state-of-the-art bedroom design aims to help mute the brain’s ‘red alert’ status it develops when sleeping in a new place.
Using insights rooted in the science of sleep, The Zed Room apartments have been designed to engage with every sensorial touchpoint of the body, creating an entire ecosystem that helps you to sleep from the moment you step through the door.
The furniture’s rounded edges and softened corners mimic the sensation of bed, while rocking chairs are on hand to lull you into a relaxed state of mind.
There are bespoke sleep recipe suggestions, rich in serotonin, melatonin and tryptophan, created in partnership with celebrity favourite, Detox Kitchen.
Featuring restorative scents and colours that relax muscles, invoke calm and mimic the moonlight; air cleansing soporific plants to eliminate toxins and healing background harmonies to unwind.
Each apartment also comes complete with yoga mats and meditation sessions via the iPad’s Calm app.
The second bedroom is also designed for dreaming, draped with luxurious ethereal fabrics and artwork to transport the mind.
Steve Reid, co-founder of Simba, said: “The Zed Rooms aren’t a traditional getaway.
“They are geared entirely to honing quality sleep away from home. Fine tuning you overnight to navigate at whatever life throws at you the following day.”
Co-founder of Cuckooz, Fabienne O’Neill, added: “We strive to be at the forefront of innovation within the hospitality sector and to push the boundaries when it comes to guest experience.
“Design and wellbeing are at the heart of everything we do. We believe our homes should be more than an apartment.”