European ferry operator DFDS has announced it will donate £5 for every booking made on its Dover to Calais or Dunkirk services to charity Breast Cancer Now.
The fares, booked through a dedicated ‘Think Pink’ page on the website, start from £35 each way for a car and up to nine people and gives customers the option to match DFDS’ donation and add-on an extra £5 to the charity if they wish.
Breast Cancer Now is the UK’s largest breast cancer charity, dedicated to funding research into breast cancer.
Right now breast cancer is at a tipping point; more women are surviving but more are being diagnosed than ever.
Every 45 minutes, another woman dies from the disease. Breast Cancer Now want to change that.
Bernie Nolan, Head of Corporate Partnerships at Breast Cancer Now, said: “We’re delighted to be working with DFDS and their wonderfully enthusiastic employees and we are very grateful for the support being shown. We wish all those taking part the very best of luck in their Channel Challenge on Friday.
“At Breast Cancer Now, we believe that by 2050 everyone who develops breast cancer will live, and it is with the fantastic support of companies like DFDS that we can continue to fund cutting-edge research to help put a stop breast cancer once and for all.”
The Think Pink promotion is live until Thursday 30 November for travel until 23 March 2018.