In the online gambling business there is a cut-throat competition. Some operators rely on their brand name to attract players, others rely on the wide variety of games available at their platforms. Nevertheless, as with any other business, online gambling, too, relies on advertising and marketing campaigns to attract new players.
In a business where rivalry is fierce, operators have to adopt new and creative advertising techniques on a regular basis, otherwise their business is finished. Below, we will describe some of the most common business strategies online casino operators use.
Surely, we are all familiar with the flashy gambling events called tournaments. Contrary to common belief, tournaments are available outside the realm of land-based casinos. Actually, there are various renown gambling tournaments all over the web, with some offering better experience than others.
Knowing what kind of media attention gaming tournaments attract, ambitious online casino sites organise all kinds of gambling tournaments. Because, as we all know, tingling players’ competitive nature is a successful business strategy used in all kinds of businesses.
Another widely used strategy that can be applied to all kinds of businesses is content marketing. As you may know, the more unique the content, the more potential it has to attract one’s attention. And in the web, where way too many advertisements turn out unprofitable for their inability to engage the viewer, the content has to be top-notch and fully compliant with ASA requirements.
According to marketing specialists, advertising in a potential players’ native language generates more page visits, which ultimately leads to more people signing up at online venues and gambling. What is more, advertising in a language that is comprehensible for players is likely to improve operators’ relationship with gamblers – as operatos carry on with the “native marketing campaign”, they will grow to understand what appeals to clients and thus they will not have to put as much effort in designing something players will fall for.
Essentially, content marketing can help operators not only increase their client base, but strengthen their relationship with players as well.
Have you noticed that online casinos usually have a risk-free trial period? Operators supply a potential player with free credits so that they can check out their establishment without any risk of losing money – that is a risk-free trial and an outstandingly successful marketing strategy, too. Of course, casinos can not just let players win big and run without making a deposit, so there are strict terms and conditions under which players can take advantage of a risk-free trial.
Apart from letting players check out (and like) a given venue, risk-free trials also attempt to make gambling a habit. There are many online establishments which award new players with 20 free spins per day. This may seem harmless, but most players will get online just to use their free spins. And that is what operators hope for – to create a habit so that players will keep coming back even where all free spins are used up.
All successful casinos have one thing in common: they make signing up and proceeding to playing as easy as a child’s game. Naturally, if your casino’s registration process is confusing, complex, or badly designed, you could actually lose a lot money. Complex registration methods are online casinos’ worst enemy. So, if you want to manage a successful online gambling establishment, you should design your registration methods in a customer-friendly way. You do not think the case is such? Imagine the following.
You have found the casino of your dreams and you want to sign up and get started as quickly as possible. But instead of having customer-friendly registration design, the casino requires you to fill in a two-page form, give your mobile phone and current address, and even to upload a photographic ID. So much for your dream casino.
And then there is another greatly designed which offers a unique diversity of games available. And on top of all, this casino lets you register with PayPal – all you need to do is click, sign into your PayPal account, and get started. Now, be honest – which casino would you choose? We thought so too.
Stimulus-response is another widely used business strategy for online casinos. According to some estimations, online operators are masters of stimulus-response. Everything about a casino can be interpreted as a stimulus-response business strategy—from the sight of spinning wheels to the music played when a jackpot is hit—everything is designed to make the customer expect some reward each time they encounter anything related to gambling.
Log in any online casino and you will notice that the biggest jackpots are positioned first. As it can be expected, hardly is there a player who would refrain from gambling once they see a $10,000,000 jackpot.