Double-digit growth in seven months, a prestigious industry award and heads rolling. How Play OJO is challenging the status quo…
PlayOJO challenges the status quo, industry perceptions and taking on the big-guns
It’s been a fantastic year for PlayOJO. Double-digit growth and exceeding above expectations in market share and business growth within the first seven months has seen the businesses yearly goals achieved in record time.
It’s no secret as to why the UK based operator has seen such growth and recognition within its short time trading. The gambling industry is rife with misconceptions, negative images, cowboy operators and tight T’s & C’s that often leave customers feeling like their interests aren’t being considered by online casinos.
This is where PlayOJO has shone, in its manifesto the company sets out in detail it’s desire to provide a fairer game to its customers. Since the outset, the motivation for the business has always been to look after the customer. This has been highlighted with its commitment to offering transparent promotions, no hidden terms and conditions, and zero wagering requirements. OJO believes that this sets them apart from the competition – when you put the player first, you can be sure you’ll be building a strong relationship with them. One that sees them return and for longer periods of time.
A Unique “Rising Star” in the making
It’s quite clear to see then, the reasons that this hot-shot start-up has received nominations for prestigious industry awards, along with seriously acclaim from business experts and industry leaders alike. It was only recently that the company won its first award – the Best Online Slots Site 2017 by the esteemed WhichBingo Awards.
Of recent weeks, the heavyweight challenger has won two eye-opening awards. Firstly, the EGR ‘Rising Star of the Year 2017’, and secondly, the ‘Casino of the Year’ at Malta’s iGaming Awards. Additionally, the company was shortlisted for ‘Socially Responsible Operator’ at the EGR awards too.
Why does this mean so much? To be given such acclaim after only seven months operating is unheard of within the industry, especially when competing with the likes of Codeta, Mecca, Dunder and Grosvenor Casino’s.
When giving the award, EGR judges recognised that OJO had “showed double-digit growth in player acquisition, site visits and active visitors, while maintaining attractive marketing returns, which is a testament to its unique proposition.”
Such metrics are unheard of within the gambling sphere in such a short space of time that it is understandable to see why the company is a hot topic across the industry. A focus on a coherent TV and digital marketing strategy has contributed to these metrics and has seen the brand soar up the search rankings for extremely competitive terms with high traffic volumes – this has made their competition stand up and take notice!
The award only adds to what is already a solid mark on an industry that is used to the ‘status quo’. OJO brings with it not only a leader in business innovation, but the desire for change. Something that the industry has needed for a long time.
Staying Customer-Centric with No-Nonsense Values
For the customers, what sets Play OJO apart from its competition is its desire to deliver a fairer and more honest experience, always with the customer in mind. The industry has often been plagued with operators withholding pay-outs due to attached convoluted T’s and C’s and wagering requirements. However, due to OJO providing money back on every play, no wagering requirements, a fully transparent and hard-working customer service team and a manifesto which highlights the company’s values towards social responsibility, renowned online casino authority and fair play advocate Casinomeister has also accredited the brand.
In its quest to consistently deliver the fairest customer experience of them all, PlayOJO recently reached out to 100’s of psychologists, strategists and addiction therapists to help understand and report on how they can help gambling addiction and provide even fairer, yet safer ways of gambling online.
This activity is testament to why the digital operator is successful today, both from a business perspective and a gambling one. Long may it continue, and hopefully, just hopefully, they’ve done enough to shake up an industry and help provide change for the better.