Are Leeds United fans being sold a marketing ploy?

Suspicions that the “Leeds salute” badge was nothing more than an elaborate marketing ploy have been raised by fans who say the re-design was simply a move to drive shirt sales.

Leeds have announced they will be releasing a new badge after fans reacted with dismay to a design which had been revealed to mark the club’s centenary.

The badge, which will be voted on by supporters, is likely to create a frenzy of media attention around the new kit, which will be released shortly after the new design is announced.

A statement on the club’s official website confirmed that the new crest will be introduced on the shirt for the 2019/2020 centenary campaign.

It read: “Due to the volume of ideas and designs submitted by fans and their focus around celebrating our 100-year anniversary, we can confirm that we will now be introducing a new club crest on the shirt for the 2019/2020 centenary season and beyond.

“We would like to take this opportunity to thank all fans for the inspiration they have provided which, following further consultation with supporters’ groups, will form the basis of a democratic vote later this year.

“We look forward to our loyal and passionate fans selecting a crest that will proudly herald in the next 100 years.”

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