“What is Brexit” still the most commonly searched Google query

Almost 10,000 Brits Google “what is Brexit” every month, according to new research.

Despite the UK’s departure from the European Union being imminent a study into common search queries found 9,900 Brits per month still don’t know what it is.

“What does Brexit mean”, “will Brexit happen” and “Brexit pros and cons” were also among the most frequent Google searches, with over three times as many people questioning a “hard Brexit” than a “soft Brexit”.

Reboot Online also discovered practical information such as passports, immigration rules and free movement were popular questions.

On average, 880 people per month want to know more about EU citizens’ and their rights in the UK after Brexit, while as many as 480 people per month are questioning whether they should buy a house before or after Brexit.

Shai Aharony, managing director of Reboot Online, said: “Analysing Brexit search terms was an extremely interesting exercise.

“One that brought to light what many already believe: British people are lost when it comes to Brexit. The sheer fact that 9,900 Britons search “What is Brexit” every single month is worrying enough, but, as many as 1,900 people a month are still weighing up the pros and cons. 590 people a month are even questioning “Who voted for Brexit”, presenting the theory, a large majority of the UK are unclear as to why Brexit is happening.

“This coupled with the fact that 1,300 people will search “Can Brexit be stopped” on a monthly basis, shows that even people with a basic awareness of Brexit don’t necessarily think it should go ahead, which is an even more worrying thought. It’s certainly a monumental moment in British politics but only time will tell if the British public fully understands its magnitude.”

The Things Britons Still Question About Brexit  Search Volume
What is Brexit9,900
Brexit vote8,100
Brexit bill6,600
Brexit date4,400
What is the Brexit deal3,600
What does Brexit mean2,900
Will Brexit happen2,900
British passports after Brexit2,400
What is hard Brexit2,400
Brexit backstop1,900
Brexit house prices1,900
Brexit immigration1,900
Brexit Northern Ireland1,900
Brexit pros and cons1,900
Gibraltar Brexit1,900
Immigration rules after Brexit1,900
No deal Brexit1,600
Can Brexit be stopped1,300
Free movement Brexit1,300
Backstop Brexit meaning1,000
Brexit definition1,000
Brexit impact1,000
When was Brexit1,000
When will Brexit happen1,000
EU citizens’ rights in UK after Brexit880
How many people voted for Brexit880
Brexit economic impact720
House price predictions post Brexit720
Houses prices after Brexit720
What is soft Brexit720
Brexit impact on business590
Brexit trade deals590
Brexit trigger590
Who voted for Brexit590
Define Brexit480
GDPR Brexit480
Brexit deal deadline480
No deal Brexit consequences480
Reasons for Brexit480
Should I buy a house before or after Brexit480
What date is Brexit480
What does Brexit stand for480
What does hard Brexit mean480
What is happening with Brexit480
What is the Brexit backstop480
When did Brexit happen480
Why did people vote for Brexit480
Will Brexit be stopped480


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