Social markets: New site offers discounts on big ticket products by pooling consumers

A new site has been launched that offers discounts on big ticket products by pooling consumer demand for them.

The site, which claims to be the first “social marketplace”, connects users and merchants, allowing them to bulk buy products and drive down the prices.

Items such as cameras, hoovers and VR technology are being sold at up to 40 per cent off their market price because merchants are selling to entire communities of customers rather than just single punters.

According to the founders, the objective of Peddler is to democratise eCommerce and make online shopping social.

The process is simple.

The site pools interest in products and gets brands to offer discounts once a certain threshold has been met.

Bulk demand allows brands to sell products cheaper whilst still getting the same returns, meaning everyone is a winner.

Check them out here.

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