After the #StopFundingHate social media campaign persuaded Paperchase that the Daily Mail isn’t in keeping with its values, the stationary chain apologised for a marketing campaign with the Mail and vowed not to work with it again.
The campaign came after a series of pieces in the Mail singling out the trans community for abuse.
And the paper reacted to Paperchase’s announcement with customary dignity, blaming “internet trolls orchestrated by a small group of hard-left Corbynist individuals” endeavouring to “suppress legitimate debate”.
After Paperchase’s promotion in Saturday’s Daily Mail, many took to social media to tell Paperchase how they felt about recent hate campaigns in the Daily Mail attacking the trans community, immigrants and the victims of Westminster sex pests such as Kate Maltby.
— Stop Funding Hate (@StopFundingHate) November 20, 2017
Tomorrow is Transgender Day of Remembrance, where we remember those who were murdered or driven to suicide just because they were trans. Journalists, if you plan to run yet another piece on what a problem we are could you show some respect please and give it a break? For one day? pic.twitter.com/jAfy6WcAlX
— Paris Lees (@parislees) November 19, 2017
The campaign was marshalled by @StopFundingHate a campaign calling on advertisers to hit media where it hurts if they do not reflect their views and spread lies, hatred or prejudice.
After what it called “decades of sustained and unrestrained anti-foreigner abuse, misinformation and distortion”, last year the United Nations accused certain British newspapers of “hate speech”. The campaign point to hate crimes “fuelled and legitimised” by “relentlessly hostile and often inaccurate headlines,” and call on advertisers to stop funding publications that propagate sustained and dangerous hate speech.
Last year after a similar campaign, Lego withdrew adverts from the Mail and in recent months so have other advertisers such as the University of Derby and Body Shop.
And now so have Paperchase.
We’ve listened to you about this weekend’s newspaper promotion. We now know we were wrong to do this – we’re truly sorry and we won’t ever do it again. Thanks for telling us what you really think and we apologise if we have let you down on this one. Lesson learnt.
— Paperchase (@FromPaperchase) November 20, 2017
While many #StopFundingHate campaigners applauded the stationary giant, not everybody was pleased.
— Laura Perrins (@LPerrins) November 20, 2017
— Daniel Hannan (@DanielJHannan) November 20, 2017
-Especially the Daily Mail which downplayed the damage and blamed “internet trolls orchestrated by a small group of hard-left Corbynist individuals seeking to suppress legitimate debate and impose their views on the media.”
But Stop Funding Hate insisted: “We are on the side of freedom of speech. What happened over the weekend was that hundreds, if not thousands, of people exercised their freedom of speech and Paperchase exercised its freedom of choice.”
There are early signs that the paper has heeded anti-hate speech campaigners:
Show this to anyone who says cats aren't loving and friendly animals 🐱 ❤️ pic.twitter.com/hgGg6chev5
— Daily Mail Online (@MailOnline) November 20, 2017