Boris Johnson’s “unity” speech backfires on social media

Boris Johnson’s ‘unity’ speech sparked an “overwhelmingly negative response” on social media, with 44 per cent negative sentiment displayed compared to just seven per cent positive.

Mr Johnson was attacked for a lack of substance and a lack of understanding of the EU following his speech which kick-started the government’s “road to Brexit” plan.

Exaggerated optimism, incredulity over continued engagement with Europe and failing to address key issues such as the Good Friday Agreement and Irish border were also among the criticisms of Johnson.

Hashtags used to respond to the speech were #StopBrexit (1184 uses) and #BrexitShambles (526 uses).

Political commentators, who tend to have followers in the hundreds of thousands, led the conversation and were the most negative audience for Mr Johnson’s speech with comments that attracted high levels of social engagement (retweets / likes).

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