A ban on junk food advertising has been rolled out across London’s entire public transport today in an effort to tackle the “ticking time bomb” of child obesity in the capital.
Posters for food and drink high in fat, salt and sugar will begin to be removed from the Underground, Overground, buses and bus shelters from Monday.
Some adverts for unhealthy products could remain on the network for a while as some companies have booked advertising space for long periods.
London Mayor Sadiq Khan said he wanted to tackle the “ticking time bomb” of child obesity in the capital, saying “tough action” was necessary in order to curb soaring levels.
Teenage diabetes in London has risen by 70 per cent in five years amid warnings that sugary fizzy drinks are contributing to the city’s obesity crisis.
A spokesperson for the mayor said: “The mayor is confident these changes will not only reduce children’s exposure to junk food advertising, but also empower Londoners to make healthier food choices for themselves and their families.”
They said Mr Khan was “doing what he can with the powers he has, but is clear this is not a silver bullet that will solve this problem overnight”.