Ginger-haired men are getting more sex – thanks to the ‘Ed Sheeran effect’, a study has revealed.
Red-headed males have been ridiculed since the dawn of time due to their pale skin and inability to tan and were even once considered to be a genetic mutation,
Throughout history even a string of notable Royals including King Henry and Queen Elizabeth I have fallen victim to the ‘Ginger curse’
But busker-turned platinum-selling pop artist Sheeran, 26, has finally made ginger cool, and his fellow flame-haired males are reaping the rewards by “getting lucky” between the sheets.
A poll of red-headed British blokes found one in five 25 to 34 year olds have had more female attention since Sheeran shot to fame.
A spokeswoman for www.casumo.com, which commissioned the study among 175 ginger men and 1,000 women, said: ”It’s unsurprising that red-heads are attracting more attention now than in previous years.
”Donning fiery red locks are popular among both male and female celebs with stars like Emma Stone and Isla Fisher leading the way for red-headed women.
”Ed Sheeran has shown how his appearance has no affect on his talent and more people are embracing their natural colour.
”It seems that when it comes to gingers, the brighter the better.”
Ginger blokes even went as far to say they are getting fewer jokes surrounding their hair colour – and some even said they now get more compliments.
The ‘Ed effect’ is even boosting the confidence of some red headed blokes, with some finding more strangers starting conversations with them as a result.
When women were asked to reveal their opinions on ginger men, over a third agree there are now more positive perceptions around coppery curls since Ed Sheeran arrive don the scene.
One in twenty females now even prefer red-heads over other hair colours, with auburn being the top choice following by strawberry blonde tresses.
The study also revealed one quarter of copper-topped blokes agree the public have a more positive outlook on red-heads since Ed Sheeran began reigning the charts.
One in five gingers have even been told they look like the chart-topping singer, with over a third of 18 to 24 year olds reporting cases of mistaken identity.