Vegan Food Sales Up By 1,500% in Past Year

Vegan food sales are up by a whopping 1,500 per cent in the past year, according to new figures released to coincide with World Vegan Day.

More than half a million people in the UK now say they follow the vegan lifestyle, which is  up by 260 per cent in the last ten years, and a third of the population identifies as ‘flexitarian’, which simply means they are cutting down on their meat consumption.

There is a lot of people switching to plant-based alternatives to dairy products, with sales of Alpro Unsweetened Almond Milk have gone up by 2,343 per cent since 2015 – the equivalent of over 265k litres or around 3,300 baths full of this nut based alternative to cow’s or goat’s milk!

Vegetarian meat alternatives are also up by thousands of percentage points, as is sales of snacks such as Smoked Tofu and Cauldron Falafel. In the run-up to Christmas treats such as Alpro Vanilla Soya Custard (+1,142 per cent) , Rakusen’s Non-Dairy Chocolate Digestives (+1,643 per cent) and Booja Booja Hunky Punky Chocolate Ice Cream (+2,756 per cent) are also on the way up.

Jacques Thudichum, Buying Manager – Chilled Prepared Foods at Ocado, says: “Consumer appetite for vegan-friendly foods in the UK is showing no sign of slowing down, as ‘flexitarianism’ emerges as the key trend of the moment. We’ve listened to our customers and have hugely expanded our vegan selection this year, adding new and exciting products each week to become one of our strongest categories.

“Whatever the lifestyle – whether fully embracing veganism or just looking to make some simple swaps – Ocado is committed to making these products as accessible as possible.”

14 Responses

  1. Rachel Augusta

    While it makes me happy that number our up it should be clear that veganism is NOT a ‘lifestyle’ or a diet – it’s a moral and ethical baseline. This is a social justice movement. “Plant based” is how we describe people who are eating more veggies for all the other reasons (diet). Someone can’t be ‘mostly’ vegan in the same way you can’t be ‘mostly not a racist” either you are or you aren’t.

    1. Rhea

      Agreed Rachel! Franky – you are literally never alone! There are so many of us growing in numbers fighting for animals all over the world, for me i’m doing the same in Dubai and trust me it gets so difficult and lonely at times, but it is so encouraging to know the vast number of vegans who support you!

  2. Bob terwilliger

    sounds dodgy where is the source ?!! I suspect Ocado didn’t stock these items until thirteen months ago, so yeah sakes figures were up in the last 12!

  3. Wellbeing Woman

    Jack Peat, the writer of this article, I ask you ‘Do you even have any idea what vegans eat? The photo of a pizza leaves me dismayed at what a meat eater actually things we vegans consume. This is junk food in my mind. I eat fresh veggies and pulses for my meals and lots of raw foods too. Nuts, fruits, grains, pulses, veggies etc. Not pizza !!

  4. Vegan Truth

    Hi Jack,

    “Vegan food sales are up by a whopping 1,500 per cent in the past year”. Please could you provide the source of this information as it seems highly improbable that vegan food sales have gone up by a factor of 16 in one year.


  5. Pingback : Veganism: retailers’ response to dairy-free demands - Nielsen BrandBank

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