Tesco launches Wicked Kitchen – a new plant-based vegan range

Towards the end of 2016, research conducted by Forum for the Future suggested that a third of the UK population now identifies as ‘flexitarian’, which was set to increase by 10 per cent last year. Also in 2016, figures released to coincide with World Vegan Day announced vegan food sales had increased by a whopping 1,500 per cent in just one year.

In 2018, veganism is more prevalent than ever – with a record number of Brits taking part in Veganuary, following a vegan diet throughout the month of January, alongside hundreds of thousands of devoted vegans. Recognising this popularity, Tesco has collaborated with chef Derek Sarno to create Wicked Kitchen – a new range of meals that “celebrate everything that’s ‘wicked’ and tasty about plants”.

Tesco Wicked Kitchen Muay Thai Curry

Tesco Wicked Kitchen Muay Thai Curry

Prepared exclusively for Tesco, Wicked Kitchen aims to bring the plant-based market from niche to mainstream with a selection of ready meals, salads, pizzas, sandwiches and wraps. Launching today (8th January) in 600 stores nationwide, the range includes 11 ready meals and nine food-to-go options, all of which celebrate the remarkable flavours of natural products, abstaining from using unadventurous, unexciting meat substitutes.

Sourdough pizza toppings include either aubergine and caper caponata or barbecue pulled king oyster mushrooms; wraps are stuffed with spiced carrot or sweet potato pakoras with red pepper and Sriracha vegan mayonnaise; while ready meals comprise teriyaki-style noodles with press-roasted cluster mushrooms, sweet and savoury glaze and lime, or a mushroom Bolognese which uses a secret sauce recipe following Derek Sarno’s grandmother’s recipe. Wicked Kitchen’s salads, on the other hand, feature bowls stuffed with colourful ingredients with bold flavours.

Available now, the full Wicked Kitchen range, with prices, can be found below. 

Tesco Wicked Kitchen Range

Tesco Wicked Kitchen Carrot Pastrami Wrap

Tesco Wicked Kitchen Carrot Pastrami Wrap

Sandwiches and wraps (£3)

Spicy Frijoles Wrap

Carrot Pastrami-Spiced Wrap

Smashin’ Pumpkin Falafel Sandwich

Hoi Sin Mushroom Wrap

Fiery Tofu & Slaw Sandwich

Tesco Wicked Kitchen Rainbow Curry Bowl Salad

Tesco Wicked Kitchen Rainbow Curry Bowl Salad

Salads (£3.30)

Rainbow Curry Bowl

Kung Fu Bowl

Moroccan-Inspired Bowl

Tesco Wicked Kitchen BBQ Beans & Mash

Tesco Wicked Kitchen BBQ Beans & Mash

Ready meals (£4)

Muay Thai Curry

Nana’s Mushroom Bolognese

Wicked Teriyaki Noodles

Naked Burrito

Veggie Pasta and Amazeballs

BBQ Beans & Mash

Gunpowder Potato Chana Masala

BBQ Butternut Mac

Curried Cauli, Onion Bhaji & Coconut Rice

Tesco Wicked Kitchen Caponata Pizza

Tesco Wicked Kitchen Caponata Pizza

Pizzas (£4)

Caponata Sourdough Pizza

BBQ Mushroom Sourdough Pizza


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