First “waste bread” to go on sale in London

GAIL’s has announced the UK’s first loaf made with leftover bread, available from this October.

The Waste Bread is a sourdough made by turning surplus bread into a porridge, which is then added into the dough.

The bread’s tacky, textured crumb sits beneath a thick crust; but because every day’s leftovers are different, every loaf has its own slightly distinct taste.

Launching in select GAIL’s on the 11th October, the Waste Bread continues the company’s commitment to sustainability and the reduction of food waste.

While it’s not possible to predict how much surplus bread there will be every day, GAIL’s bakes in small batches, ensuring minimum waste.

Every night, GAIL’s donates leftover food to over 40 local charities, in all its neighborhoods.

This October, GAIL’s will be the first multi-site retailer to roll out a breakthrough technology of 100 per cent compostable coffee cups.

Made of BioPBS, the cups are unique in that they are compostable at ambient temperatures, which other cups on the market are not.

Tom Molnar, CEO and Co-Founder, said: “Our promise is to be authentic and thoughtful with all that we do.

“We’re lucky to have passionate bakers creating exceptional food every day, and the Waste Bread is a great example of our expertise and passion further aligning with the values of our communities.

The Waste Bread (£4.20) will be available from 11th October in North, South, East and West London GAIL’s bakeries.

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