Rice from Serious Pig

Charcuterie Specialists Create Hangover-Preventing Meat

By Nathan Lee, TLE Correspondent

With the festive season approaching work productivity is about to face its sternest battle of the year so far; the month-long hangover.

In the UK alone, researchers estimate holiday-season hangovers cost businesses almost £260 million, with over half of Brits (53 per cent) admitting that they plan to drink more over the Christmas period.

Which is why Peckham-based craft meat business, Serious Pig, has developed a unique snack that aims to stop your dreaded hangover before it’s even kicked in. The revolutionary nibble has been carefully designed to eradicate the feared hangover to make a drink-fuelled Christmas period more bearable.

Hangover Cure 1

Aptly named ‘Hangover Cured’ is high in protein and contains healthy doses of chilli and ginger, which experts agree help ease symptoms associated with hangovers Made from 100 per cent British meat and crammed with natural hangover-fighting ingredients, the tasty snack will help combat symptoms associated with hangovers – like nausea, fatigue and headaches

Boss Hog at Serious Pig, George Rice, said: “Let’s be honest, nobody likes a hangover at the best of times, so we thought we’d invent something that would take the edge off. Fittingly, and like most of our best ideas, we came up with Hangover Cured whilst nursing sore heads in the pub.

“There are tons of supposed hangover cures out there but we’ve never found one that actually works. What we’ve produced is something a little different, it’s more prevention than anything else, in that, you can actually enjoy whilst you’re having a beer, or glass or wine. We’ve put it to the test at home and down the pub and it works a dream. Our friends and family have been our guinea pigs, too, and they’ve all told us it definitely eased their hangovers.”

Hangover cure 2

Expert Food Nutritionist, Angela Dowden, added: “Nibbling on high quality meat protein at the same time as drinking is a really good idea as it’s rich in the amino acids you need to make neurotransmitters (messengers that transmit signals throughout the body). Alcohol interferes with the levels of these neurotransmitters, which is one of the reasons we can feel bad after overindulging.

“Ginger is also a well known traditional remedy to prevent nausea, whilst chilli is thought to boost levels of feel good endorphins as well as improving circulation, so the body’s detoxification process can work optimally.’’

Hangover Cured is available to buy directly from Serious Pig stockists, a list can be found here.

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