Blue Wine Set To Hit European Markets

Blue Wine is set to hit European markets and expected to be on shelves within the next two months in the UK.

GIK has been created in collaboration with the University of the Basque Country and Azti Tecnalia and is expected to be a big hit in the UK, where drinkers prefer sweeter styles of wine.

The wine is created using a blend of red and white grapes predominantly sourced from vineyards in La Rioja, Zaragoza, Leon and Castilla-La Mancha, and is hued neon blue with anthocyanin – a pigment found in grape skin.

The 11.5% drink fits into the chilled sweet white category and will be available in the UK, France, Germany and the Netherlands in two months, and is now available to buy online in Spain.


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