Today’s kids are part of a “lost generation” of campers because parents are not prepared to take them on trips.
A new study has revealed that despite nearly two thirds of British parents camping in their youth; more than a third (37 per cent) have never given their own children the same opportunity to make family memories on a holiday in the great outdoors.
The research has highlighted parents’ attitudes towards camping, with more than half avoiding trips because of the unreliable British weather, not having the right gear and fear of mud, dirt and wildlife.
A surprising one in 20 parents have never spent time outdoors with their children despite more than half of parents (56 per cent) admitting that their children ask to go camping.
Harvey Alexander, director of marketing at The Caravan Club, who commissioned the research, said: “As parents, we all remember the days of sleeping under canvas on a family camping holiday and what fun it was – even if a little damp. These days the quality of tents has gone up, and the cost of tents has gone down, making it a great family holiday accessible by all.
“We hope the Big Little Tent Festival will remind parents how exciting it can be and encourage them to get out there with their kids.”