Pints at football, cricket and rugby grounds 20% more expensive in the south – The London Economic
Drink

Pints at football, cricket and rugby grounds 20% more expensive in the south

Research shows Arsenal fans on average pay £1 more for a pint of beer than Liverpool fans.

Sports fans from the south of the UK are being ripped off when it comes to the average price of a pint at major sporting grounds, with Arsenal fans paying on average £1 more than Liverpool fans, according to research from ticket marketplace Seatwave.

The average price of a pint at major sporting grounds in the south is 20 per cent more expensive at £4.35 compared to £3.62 paid by those in the north of the UK. The research, which compiled the average price of a pint from five of the largest football, rugby and cricket grounds, found that the UK average price for a pint of beer at a sporting ground is £3.89.

The most expensive pint can be purchased from Lord’s cricket ground for a whopping £4.90, while Welsh rugby fans can rejoice that on average the cheapest pint (£3.00) can be found at the Millennium Stadium.

Across the sports, football fans pay the least for their beer (£3.82), compared to rugby fans who pay £3.92 and cricket fans who pay the most at £3.94.

A spokesperson for Seatwave commented: “As you’d expect, southerners are shelling out more for their drinks than the rest of the country. However, when the sports are compared there isn’t much in it, this perhaps disproves the theory that cricket is a game reserved for the upper-classes.”

About the Seatwave group

The Seatwave group, backed by Accel Partners, Atlas Venture and Fidelity Growth Partners, encompasses online ticket marketplace Seatwave and live music discovery app Timbre. Seatwave, launched in February 2007, has helped fans buy more than 2.3m tickets to attend live music, sport and theatre events across Europe. Timbre, acquired in February 2014, enables music fans to discover, listen to and buy tickets for live music events and has the most comprehensive concert listings available in the UK.

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