By Bea Patel, TLE Property Editor and Director of Shop for an Agent
The landmark factory building at the Terry’s Chocolate Works site in York will re-open next year as ‘The Residence’. Apartments will range from one bedroom to stunning luxury duplex penthouses surrounded in a historic setting.
Developers converting the Grade II listed building into unique apartments revealed the new name – The Residence – at an exclusive event organised by Carter Jonas, the appointed agents on the scheme that will deliver 170 new homes.
Georgina Livesey, director of PJ Livesey, said: “We wanted the name to reflect the grand nature of the building, but also for the design of the branding and marketing to pay tribute to the Art Deco style of its architecture.
“It was important that the re-born building distinguish itself in its new role as luxury residential, so we avoided any obvious references to chocolate in the name.
“But we did find a much subtler and more sophisticated way to acknowledge the building’s history. The typeface we are using, chosen for its discreet Art Deco feel, is ‘TT Chocolates’ which seemed entirely appropriate to us.”
The company’s in-house design and marketing team began the process with extensive research into the history of the site, the legacy of the Terry family buildings and the locality.
Visits included Goddard’s, Noel Terry’s family home just half a mile from the site and now owned by the National Trust, and Broderick Institute at York University who hold the copyright of many historic photographs in its extensive archives.
Work on the building has begun. The new signage is being installed and a sales office will open early in the New Year.
Graphic Designer Liz Brassington, said: “The distinctive art deco style and detailing to the building and facade provided an initial source of inspiration for the logo design.
“Further research into the stylised forms of the 1920s era and associated marks led to the development of the triple line used as a graphic device within the logo and a complimentary graphic pattern for a secondary use within the marketing collateral.
“We developed this strong brand concept by using classic colours, materials, and typography to convey a feeling of quality which perfectly reflect the style and exclusivity of this prestigious development.”
The first of the apartments will be released for sale early in the New Year, but no prices have been revealed.