The Great British ‘Where’s Wally?’ Hunt – The London Economic

The Great British ‘Where’s Wally?’ Hunt

By Nathan Lee, TLE Correspondent 

Virgin Trains has launched a nationwide “Where’s Wally? Hunt” and is challenging families to find the much-loved character while they are out and about during the school summer holidays.

One hundred of the ‘Where’s Wally?’ replicas have been scattered across the country. Wally, who is known to appear in train stations in the famous books created by Martin Hanford, is following suit in the real world with life size cut-outs and smaller transfers blending into real crowds, cityscapes, train stations and trains along the West Coast Main Line. Manchester, Liverpool and Edinburgh are among cities where replica Wallys can be spotted by the most eagle-eyed travellers.

Sunday 19th July 2015: This picture: Wally in Manchester at the Town Hall Virgin Trains is launching the UK’s first ever “Where’s Wally? Hunt” to encourage families to get out and about this summer. One hundred replicas of the much-loved character are being dispatched today (Monday, July 20) ready for the challenge to begin tomorrow. Wally, who is known to appear in train stations in the famous books created by Martin Hanford, will follow suit in the real world with life size cut-outs and smaller transfers blending into real crowds, cityscapes, train stations and trains along the West Coast Main Line. Manchester, Liverpool and Edinburgh are among cities where replica Wallys can be spotted by the most eagle-eyed travellers. To find out more about the Where’s Wally? hunt and Family Tickets, visit Virgin Trains Facebook and Twitter pages and http://www.virgintrains.co.uk/family-offer/ For a full release please contact Nicola Burton at Hope & Glory on 07892 692 825 or at 07892 692 825  PR Handout - editorial usage only Copyright: © Mikael Buck / Virgin Trains +44 (0) 782 820 1042 http://www.mikaelbuck.com

The hunt runs for six weeks throughout the school holidays, and promises to keep families entertained during their summer travels. Families should head towards city landmarks and train stations to have the edge on spotting the bespectacled character.  Knowing Wally likes to mix in with the crowd, however, Virgin Trains will also be helping out intrepid explorers by releasing a series of clues via its social media channels.

To enter, those joining the hunt need simply snap a picture of themselves with a Wally on the route. Once they’ve found as many as they can, they simply tweet the total number of Wallys they’ve found to @VirginTrains using the hashtag #FoundWally or enter via the Virgin Trains Facebook page by August 31. The family/family member to find the most Wallys will win a luxury Virgin Trains Escape Weekend in London, courtesy of SuperBreak.

Sunday 19th July 2015: This picture: Wally out and about in Manchester Virgin Trains is launching the UK’s first ever “Where’s Wally? Hunt” to encourage families to get out and about this summer. One hundred replicas of the much-loved character are being dispatched today (Monday, July 20) ready for the challenge to begin tomorrow. Wally, who is known to appear in train stations in the famous books created by Martin Hanford, will follow suit in the real world with life size cut-outs and smaller transfers blending into real crowds, cityscapes, train stations and trains along the West Coast Main Line. Manchester, Liverpool and Edinburgh are among cities where replica Wallys can be spotted by the most eagle-eyed travellers. To find out more about the Where’s Wally? hunt and Family Tickets, visit Virgin Trains Facebook and Twitter pages and http://www.virgintrains.co.uk/family-offer/ For a full release please contact Nicola Burton at Hope & Glory on 07892 692 825 or at 07892 692 825  PR Handout - editorial usage only Copyright: © Mikael Buck / Virgin Trains +44 (0) 782 820 1042 http://www.mikaelbuck.com

Steve Tennant, Executive Director of Customer Service at Virgin Trains, said: “Every kid looks forward to the summer holidays and all the fun of six weeks off; we’re always focussed on helping parents and families make the most of every second –  even when travelling. Bringing Where’s Wally? into the Virgin Trains crew will make for a summer to remember and we can’t wait to take him out of the books and into the nation’s cities. What’s more, we hope that adventurous families joining the hunt will take advantage of our new Family Ticket, which will help them travel for less this summer.”

To find out more about the Where’s Wally? hunt and Family Tickets, please visit Virgin Trains Facebook and Twitter pages and http://www.virgintrains.co.uk/family-offer/

Sunday 19th July 2015: This picture: Wally at Manchester Piccadilly station  Virgin Trains is launching the UK’s first ever “Where’s Wally? Hunt” to encourage families to get out and about this summer. One hundred replicas of the much-loved character are being dispatched today (Monday, July 20) ready for the challenge to begin tomorrow. Wally, who is known to appear in train stations in the famous books created by Martin Hanford, will follow suit in the real world with life size cut-outs and smaller transfers blending into real crowds, cityscapes, train stations and trains along the West Coast Main Line. Manchester, Liverpool and Edinburgh are among cities where replica Wallys can be spotted by the most eagle-eyed travellers. To find out more about the Where’s Wally? hunt and Family Tickets, visit Virgin Trains Facebook and Twitter pages and http://www.virgintrains.co.uk/family-offer/ For a full release please contact Nicola Burton at Hope & Glory on 07892 692 825 or at 07892 692 825  PR Handout - editorial usage only Copyright: © Mikael Buck / Virgin Trains +44 (0) 782 820 1042 http://www.mikaelbuck.com

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