What is Matcha? – The London Economic

Wellness has become somewhat of a goldmine in the food and drink industry, so it perhaps shouldn’t come as a surprise that an antioxidant rich, weight reducing cancer deterrent such as Matcha is all the rage.

In very basic terms, matcha is a stone-grounded powder which is in effect a very concentrated green tea. The powdery substance is a more versatile version of its tea leaf counterpart and is used to serve lattes and iced drinks in cafes and everything from soup to brownies in restaurants.

Like most natural health remedies, Matcha dates back many centuries and was described in the 8th century by Zen priest Eisai as being “the ultimate mental and medical remedy and has the ability to make one’s life more full and complete”.

Here’s our complete guide to Matcha.

Here’s what it has been claimed to do:

  • Contain antioxidants
  • Boosts metabolism and burns calories
  • Provides vitamin C, selenium, chromium, zinc and magnesium
  • Rich in fibre, chlorophyll and vitamins
  • Detoxifies effectively and naturally
  • Calms the mind and relaxes the body
  • Lowers cholesterol and blood sugar
  • Enhances mood and aids in concentration
  • Prevents Disease
  • Strengthens tooth enamel

Here’s how it is being served up:

  • Bottled: Vivid have a full range of Matcha drinks in Pear & Rhubarb, Grape & Elderflower and Giner & Honey.
  • Served Hot: Matcha Latte or Matcha Green Tea.
  • Served Cold: As a Smoothie or Iced Lollypop.
  • As a treat: Matcha Brownies and Matcha Cakes.
  • For Breakfast: Matcha Yogurt Breakfast Bowl.

Here’s where to buy it:

  • As Tea: Holland & Barret, Waitrose, Tesco..
  • As a Soft Drink: The Japan Centre, Waitrose.
  • In its Purest Form: Whittard.
  • As a Hot Drink: Starbucks

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