By Dominika Piasecka
The UK’s largest producer of healthy meat alternatives, Quorn, has registered its entire Vegan Range with the Vegan Trademark, calling the logo the “cherry on top” of a very successful launch.
Some of the products have been available throughout the UK since October 2016 but the new registration gives extra credibility and assurance to consumers avoiding animal ingredients.
George Gill, Chief Executive at The Vegan Society, said: “We are delighted to welcome Quorn to join over 800 other companies that register their products with us.
“Quorn’s newly-registered vegan products are already being enjoyed by vegans in the UK and abroad, and by clearly labelling them the company makes sure it is widely known that its products are suitable for everyone.
“Providing vegan options makes clear commercial sense for businesses, which can open up their market to a fast growing number of vegans worldwide.”
Quorn’s decision to increase its presence in the vegan food market coincides with last year’s figures that showed vegan food sales went up by 1,500%.
Supermarkets have also been recognising the ever-growing demand for vegan products, with Asda becoming the first supermarket to carry the Vegan Trademark on its products.
Research commissioned by The Vegan Society last year showed that there are 542,000 vegans in Great Britain, a 360% increase in the last decade.
Alex Glen, Head of Brand Marketing at Quorn, said: “We are really pleased to have registered our Quorn Vegan products with The Vegan Society.
“We have been working very hard over a number of years to develop vegan products that delivered the fantastic taste and texture that Quorn is known for, to vegan consumers, and the Vegan Trademark is the cherry on top.
“The products that we have launched so far are performing well, and we are continuing to develop new vegan products that we can launch into market, so watch this space!”
Henry Seosanto, the CEO of Monde Nissin, owners of Quorn, is vegan himself, and uses his personal vision to influence the direction of the company.
The internationally recognised Vegan Trademark is the world’s oldest vegan label, having been launched in 1990. It enjoys a year-on-year increase in the number of applications, with currently 24,000 vegan products registered across the world.
The Vegan Trademark will appear on packaging later this year.
Quorn products carrying the Vegan Trademark include:
Quorn Vegan Nuggets 280g
Quorn Vegan Pieces 280g
Quorn Vegan Fillets 252g
Quorn Vegan Breaded Fillets 200g
Quorn Vegan Hot & Spicy Burgers 264g
Quorn Vegan Fishless Fingers 200g
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