Photo credit: Ben Fisher/ Photoshelter
By Jonathan Hatchman, Food Editor, @TLE_Food
Striving to completely take over the summer’s social calendar this year, luxury Champagne brand Lanson will be beginning their “Perfect Start Campaign”. Most recently the brand has teamed up with Chestertons Polo In The Park as the event’s exclusive Champagne sponsor, taking place at Hurlingham Park between June 5th-7th, for which they’ll bring their largest ever Champagne Garden which will overlook the field of play. And, what’s more, Lanson has also commissioned 12 hand crafted Pink Methuselahs of Rosé Champagne especially for the prestigious sporting event.
Furthermore, the brand is also set to sponsor the likes of BNP Paribas Tennis Classic, Henley Festival, Garsington Opera, and most notably; they’ll continue to be The Championships, Wimbledon’s exclusive Champagne supplier. And with 250 years of experience to their name, it’s no wonder that a staggering 28,000 bottles were consumed during last year’s Tennis event.
Meanwhile, brand new for 2015, a limited edition Cuvée Lanson White Label bottle that includes the All England Club’s ‘signature’ logo and colours, inspirited by the game of tennis will be available, with the bottle’s all white appearance tying in with the classic all white clothing rule upheld at the Championships. And as well as the limited White Label bottles being available, the Black Label and Rosé bottles will see the return of the limited edition Tennis ball neoprene’s, available in yellow and pink.
Further information on Lanson and all of the aforementioned can be found at www.champagnelanson.com as well as the chance to register for a free copy of Lanson’s Little Black Book.